Lead Flow Builder. Lead Flow Builder: an interactive enquiry to meeting pipeline demo

A drag and drop playground on automass.in where visitors wire up the same lead pipeline AutoMass installs for clients.

Year
2026
Industry
Product Design
Scope of work
Interaction design, Front end
Timeline
Live

Introduction

Automation is hard to explain with a diagram, so we let people build it themselves.

The Lead Flow Builder is an interactive canvas on automass.in. Visitors drag blocks into place, wire them together and press run to watch an enquiry travel through the pipeline.

Challenge

Most visitors skim past flowcharts without understanding what the system actually does.

Solution

Six blocks that mirror the real client pipeline, one connection at a time.

  • New enquiry
  • Enrich it
  • Score the lead
  • Route it
  • Book the call
  • Nurture
Pipeline blocks
6
Canvas to run it
1
Code to try it
0
The visitor and the pipeline: What a visitor does on the canvas, and the six block pipeline they end up wiring together.

Final thoughts

Turning a visitor into a participant explains the service faster than any paragraph could.

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